1. Types of Information Collected
      a. Traffic Data Collected. We automatically track and collect certain information when you visit our web site, which may include your: (i) IP address; (ii) domain server; (iii) type and configuration of computer; (iv) type and configuration of web browser (collectively "Traffic Data"). Traffic Data is anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on our web site. We may also use "cookies" to customize content specific to your interests, to ensure that you do not see the same advertisement repeatedly, and to store your password so you do not have to re-enter it each time you visit our web site, if you so choose. A cookie is small data file which is transferred to your browser by a web server and can only be read by the server that gave it to you, and which cannot be executed or contain viruses. You can set your browser to advise you when cookies are placed on your hard drive, and to allow you refuse cookies altogether or on a case-by-case basis. Some services on this and other web sites may not be available to you if you refuse to accept cookies.
      b. Personal Information Collected.
   In order for you to access certain premium services and to purchase products that we offer via our web site, we may require you to provide us with information that personally identifies you ("Personal Information"). Personal Information may include: (i) Contact Data (such as your name, mailing and e-mail addresses, and telephone number); (ii) Financial Data (such as your account or credit card number); and (iii) Demographic Data (such as your zip code, age, and income). If you communicate with us by e-mail, post messages to any of our chat groups, bulletin boards or forums, or otherwise complete online forms, surveys or contest entries, any information provided in such communication may be collected as Personal Information. Please be aware that any information you post to chat groups, bulletin boards or forums is available to all persons accessing that web site, who may or may not use or further distribute that information.
   
    
2. Uses of Information Collected
   We use Contact Data to send you information about our company, our products or services, or to contact you when necessary. We use your Financial Data to verify your qualifications for certain products or services and to bill you for products and services. We use your Demographic Data to customize and tailor your experience on our web site, displaying content that we think you might be interested in and according to your preferences.
   
    
3. Sharing of Personal Information
   We share Demographic Data with advertisers and other third parties only on an aggregate basis, which means that those third parties cannot use data provided by Goshen Beverage to identify you individually or to associate Demongraphic Data with you as an individual. We do not share Personal Data with other companies except to provide you with goods or services which you have ordered or requested, and we share only that information which is necessary to complete your order. We will also share Personal Data in response to a subpoena, search warrant, or other legal process, to the extent required by law.
   
    
4. User Choice Regarding Collection, Use and Distribution of Personal Information
   You may choose not to provide us with any Personal Information. Should you so choose, you can still access and use much of our web site, however, you will not be able to access and use those portions of our web site that require your Personal Information. If you do not wish to receive information and promotional material from us, you may select the appropriate "opt-out" option each time we ask you for Personal Information.
   
    
5. Confidentiality and Security
   Except as otherwise provided in this Privacy Policy, we will keep your Personal Information private and will not share it with third parties, unless such disclosure is necessary to: (a) comply with a court order or other legal process; (b) protect our rights or property; (c) enforce our Terms of Service, or (d) to complete an order for products or services submitted by you to our web site. Your Personal Information is stored on secure servers that are not accessible by third parties. We provide you with the capability to transmit your Personal Information via secured and encrypted channels if you use a similarly equipped web browser.
   
    
6. Accessing, Updating, and Correcting
   In order to ensure that all of your Personal Information is correct and up-to-date, at any time you may visit your personal profile at Goshen Beverage. Through your personal profile you may review and update your Personal Information that we have already collected and choose whether or not you wish us to send you information about our company, products, or services.
   
    
7. Lost or Stolen Information
   You must promptly notify us if your credit card, user name or password is lost, stolen, or used without permission. In such an event, we will cancel that credit card number, user name, or password and update our records accordingly.
   
    
8. Other Limits to Your Privacy
   Our web site contains links to other web sites. We are not responsible for the privacy practices or the content of such web sites. Please understand that any information that is disclosed in chat rooms, forums, message boards, bulletin boards, and news groups becomes public information. We have no control over its use and you should exercise caution when deciding to disclose your Personal Information.
   
    
9. Updates and Changes
   We reserve the right, at any time and without notice, to add to, change, update or modify this Privacy Policy, simply by posting such change, update or modification on our web site. Any such change, update or modification will be effective immediately upon posting.

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